杏吧原创

Overview:

Here is a list of hashtags /campaigns used on campus by the College’s main accounts and related College accounts. We recommend sticking with one to two hashtags maximum per post for X; multiple hashtags can be used for Instagram. Use general hashtags sparingly on X (examples: #ClassOf2024 or #resumes) because they typically don鈥檛 tap into an 杏吧原创 audience.

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Hashtag:

The # symbol, called a hashtag, is used to mark keywords or topics in a post. It was created organically by social media users as a way to categorize messages. Merriam Webster as “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text” often for a X post or Instagram post.

While some hashtags contain capital and lower case letters, this is only done for stylized purposes to make the hashtag easier to read – it makes no difference between #RamapoCollege and #ramapocollege.

By using a hashtag, X (formerly Twitter) and Instagram users can focus a conversation on a certain topic/campaign or look into what others are saying about that topic/campaign. Once a hashtag is written in a post/status, it becomes 鈥渃lickable鈥� – meaning it becomes a hyperlink you can click on to view a feed of posts containing the hashtag. Usually, for brands or companies, hashtags are used to encourage and drive engagement with fans and followers. In Ramapo鈥檚 case, we try to engage a variety of audiences: prospective students, current students, alumni, parents and family, and the community. To increase the success and awareness of certain hashtags, we cross-promote them in social media posts on several social media channels. The most effective hashtags tend to be shorter, easy to read, and connected or related in some way to the College.

If you have an idea for creating a new hashtag or running a campaign, please email socialmedia@ramapo.edu for review, strategy tips, and approval.

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Hashtags should be written using Camel Case, which means if a hashtag contains multiple words, the first letter of each word is capitalized. This makes the hashtag easier to read and accessible for screen readers to read correctly. Acronyms can be written all in upper case. See hashtags below for examples.

Main hashtags:

#杏吧原创

#RamapoCollege

Note: #杏吧原创 is the shortest hashtag so is the easiest and most flexible one to use

Related Hashtags:

#HomeSweetPo

Note: This hashtag can be used year round but it is associated mainly with Orientation and Move-In Weekend. It is also associated with campus and Res Life posts.

#IGoToPo

Note: This hashtag can be used year round but also associated with Orientation – usually works with posts about students.

Specific Hashtags:

Arching / Commencement: #CapsOff杏吧原创

Ramapo Oktoberfest Weekend: #杏吧原创Oktoberfest (Run by SGA)

Giving Tuesday and Foundation campaigns: #RamapoGives

Classes:

Class of 2021: #杏吧原创2021

Class of 2022: #杏吧原创2022

Class of 2023: #杏吧原创2023

Class of 2024: #杏吧原创2024

Class of 2025: #杏吧原创2025

Class of 2026: #杏吧原创2026

Class of 2027: #杏吧原创2027

Class of 2028: #杏吧原创2028

Offices / Groups:

Admissions: #WhyRamapo (campaign), #NewRoadrunner, #Ask杏吧原创 (Admitted Students Day), #杏吧原创Tour

Alumni: #RamapoAlumni, #杏吧原创AlumniGold

Athletics: #WeAre杏吧原创

Berrie Center: #ArtsAt杏吧原创

Career Center: #杏吧原创CareerCenter, #HireARoadrunner, #IWorkAtPo

Center for Reading & Writing: #杏吧原创WritingCenter

Center for Student Involvement (CSI): #杏吧原创Involved

Civic & Community Engagement Center: #杏吧原创Votes

College Programming Board: #CPBRamapo

Commuters: #杏吧原创Commuters

Dean of Students: #杏吧原创DeanOfStudents, #杏吧原创DeanLife

Dining Services (Sodexo vendor): #杏吧原创Foodies

Educational Opportunity Fund Program: #Rama1StEOF

George T. Potter Library/Learning Commons: #杏吧原创Reads (also for FYS Summer Reading), #杏吧原创Library

Honors Program: #杏吧原创Honors

Office of Fraternity and Sorority Life: #RamapoGreeks

Office of Specialized Services: #杏吧原创FightTheStigma

Roukema Center: #RamapoAbroad #RamapoInternational

School of Contemporary Arts: #ArtsAt杏吧原创

Transfers Connection: #杏吧原创Transfers

Women’s Center: #ItsOnUs杏吧原创, #杏吧原创Pride (also a campus wide conversation)

Yearbook Submissions: #YearAtPo

 

Questions about the above or on how to use hashtags? Schedule an appointment: socialmedia@ramapo.edu